Family Offices and the Shift to Regenerative Real Estate
Family offices around the world are in the middle of a transformation. What was once a space dominated by traditional allocations — equities, bonds, and trophy real estate — is now moving into something much more forward-looking: regenerative real estate.
This isn’t just about sustainability anymore. It’s about creating properties that actively restore communities, ecosystems, and long-term value.
Market Insight
According to recent reports, over 60% of family offices have already incorporated impact and ESG strategies into their portfolios, with real estate ranking as the leading sector. In the U.S., regenerative projects are emerging as a $1.5 trillion opportunity by 2030. In Europe, vineyards, eco-villages, and countryside estates are becoming magnets for capital that wants both returns and meaning.
Global Perspective
In the U.S., the focus is on multifamily housing, urban redevelopment, and projects that blend green technology with community health. In Italy, regenerative real estate means vineyards that work hand-in-hand with the land, preserving centuries-old traditions while creating high-value lifestyle properties. In Brazil, we see family offices investing in eco-resorts and sustainable hospitality, turning natural beauty into long-term generational wealth.
Case in Point
Regenerative real estate includes everything from eco-mansions in London to Tuscan vineyard estates to boutique hotels in the Caribbean. These projects don’t just limit harm — they create renewal, bringing life back to the soil, the community, and the investor’s portfolio.
Looking Ahead
For family offices, regenerative real estate offers more than diversification. It’s an invitation to lead the next generation of wealth stewardship. The shift is clear: investors are no longer satisfied with assets that only appreciate in value. They want assets that create value for the world.
Pro Tip – Position yourself early in regenerative projects to secure both social impact and strong long-term returns.